About
New York-based creative and experiential producer with over five years of experience across fashion, beauty, culture, and branded storytelling. Her work spans 360° production, creative development, and cross-functional project management for leading brands including American Express, Cash App, Puma, Carhartt, and Mielle Organics.
Experience
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Led end-to-end production for social-first campaigns for Cash App, Cover FX, and EZ Contacts across TikTok, Instagram, and YouTube Shorts. Managed client relationships and secured buy-in for new business.
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Lead a creative agency producing branded content for Puma and Mielle. Executed marketing assets for Puma x Roc Nation with placements in Billboard and Essence. Produce MiCurl Stories campaign for Mielle, overseeing narrative development and talent coordination.
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Managed $400K+ budgets for multi-city American Express Shop Small Series activations. Built vendor operations tracking 20+ freelance creatives and implemented project management systems across competing timelines.
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Produced 40+ events including Nike World Cup launch, Red Bull concert, and Lincoln Center's Summer for the City featuring Davido, Yemi Alade, and Adekunle Gold.
