BENEFIT COSMETICS
Bad Gal Bounce Brand Trip
Oversaw creative strategy and execution for Benefit Cosmetics’ brand trip to Mexico City in support of the Bad Gal Bounce Mascara launch, delivering platform-optimized content across Instagram, TikTok, and social channels while capturing the bold, playful energy of the experience.
Creative direction
Content capture & on-site production
Production management
SOCIAL CONTENT
LOCATION TEASER
I SPY FULL FLUFFY LASHES
TRUE OR FALSE
FIT - CHECK