BENEFIT COSMETICS

As the lead producer for Benefit Cosmetics' brand trip to Mexico City, I directed the creative strategy and execution across Instagram, TikTok, and other platforms to support the launch of the Bad Gal Bounce Mascara. I managed all aspects of content capture and production, ensuring the dynamic energy of the trip was translated into high-quality visuals that aligned with the brand's bold and playful identity.

Key Responsibilities:

• Creative Direction: Developed and executed the creative vision, ensuring alignment with Benefit’s brand voice.

• Content Capture: Directed on-site content creation, overseeing photography, videography, and influencer collaborations.

• Production Management: Managed production schedules and coordinated shoots to ensure timely delivery of assets.

BRAND SIZZLE REEL

SOCIAL CONTENT