Oversaw creative strategy and execution for Benefit Cosmetics’ brand trip to Mexico City in support of the Bad Gal Bounce Mascara launch, delivering platform-optimized content across Instagram, TikTok, and social channels while capturing the bold, playful energy of the experience.
Creative direction
Content capture & on-set production
Production management
BENEFIT COSMETICS
SOCIAL CONTENT
LOCATION TEASER
I SPY FULL FLUFFY LASHES
TRUE OR FALSE
FIT CHECK