Puma Daytona
Oversaw creative execution for Puma’s “Let’s Party” campaign celebrating the Daytona collection, creating a retro-themed experience that increased brand awareness, audience engagement, and cultural relevance within the sneaker community.
Casting & talent
Crew building
Production leadership
Led production creative development for Puma’s Mixtape Collection celebrating hip-hop’s 50th anniversary, in partnership with Roc Nation and Emory Jones.
Concept development
Production management
Post-production