Producer delivering branded content and high-profile activations that blend culture with strategic vision. Proven track record leading cross-functional teams across content production, including organic and paid social, influencer partnerships, and branded storytelling, as well as experiential activations for clients including American Express, Cash App, Puma, and Carhartt. Experienced in creative direction and shaping narratives that drive engagement and build cohesive brand experiences.
Experience
Freelance Producer | Toka Studio
Executed innovative campaigns, collaborating with renowned fashion brands to elevate their image, and working on projects like the Puma Daytona Campaign in partnership with Roc Nation and other prominent figures to commemorate the 50th anniversary of hip hop through a unique collection of footwear and apparel.
Creative Operations | Day One Agency
Oversaw end-to-end design request execution for clients such as American Express, Lyft, and Nike. My role involved collaborative development and implementation of digital content strategies, ensuring alignment with each brand's overarching strategy and vision.
Photo by Josua Kissi
Social Producer | Okayplayer
Managed all aspects of pre-production, production, and post-production logistics including, creating production timelines, location scouting and talent bookings for 20+ content franchises across the website and social media content channels.
Photo by Mark C.
Event Producer | Okayplayer
Experienced event producer adept at coordinating and executing diverse events. Proficient in logistics management, promotional material design, set creation, and strategic social media planning. Demonstrated success with prominent corporate clients such as Toyota, Nike, Red Bull, and UNDP.